Throughout March, London will be home to the biggest Easter Egg hunt in history.
200 fibreglass ova will be secreted around the capital, each one decorated by a well-known artisan. Big names decorating the eggs include the Chapman Brothers, Marc Quinn, Zaha Hadid, Zandra Rhodes, Vivienne Westwood, Sir Peter Blake, Sir Ridley Scott and, inevitably, food frolickers Bompas & Parr. To join in the fun, Concord Lifting Equipment donated free hire for Pallet trucks to position the eggs around the city!
Following the month-long eggshibition, the shelly baubles will be auctioned for the charity Action for Children . The egg hunt is reminiscent of 2010′s Elephant Parade, Cow Parade a decade ago, and the upcoming BT ArtBox in which London will be bekiosked with painted phone boxes.
The project has launched already. A map and app are available to help you track down the eggs, each of which will contain a special code that could help you win a £100,000 Fabergé egg.